Getting Real!

My boss just referred me to the 'Getting Real' eBook by 37Signals. I skimmed through it and was intrigued by the 'less is more' approach they have to software development. It's perfect for start-ups like my own company, Reflection Technologies. I just thought I would post a link to the eBook for my own future reference and for anyone else who might stumble across my blog..

From the 37Signals website:

Book report
Getting Real is the business, design, programming, and marketing philosophies of 37signals — a developer of web-based software used by over 1 million people and businesses in 70 countries.

Why is the book relevant?
37signals used the unconventional Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no funding, no debt, and only 7 people.

What's in it for me?
Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value, fresh perspectives, and inspiration in this practical book. At under 200 pages it's quick reading too. Makes a great airplane book.

Who is 37signals?
We’re a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary. Our products do less than the competition — intentionally. We’ve been in business since 1999 and love what we do.

Table of Contents:
http://gettingreal.37signals.com/toc.php